This week’s selection is “Etsy Empire Strikes Back” by Eric Michael.
Etsy is becoming increasingly popular among 3D printer operators. It seems that once you have acquired a 3D printer, your creative skills get lit up and you’ll find yourself designing things.
Useful things. Things other people just might want to buy. For many, the obvious choice for marketing those designs is Etsy, the worldwide giant sales site focusing on craft sales by individual designers.
3D printed items are becoming so popular on the site that more than one 3D print company has launched products specifically to link production services directly into Etsy. These services allow orders placed on Etsy to directly trigger 3D printing, making life far easier for Etsy 3D print designers.
However, that happens only if there’s an order, and that can be very challenging. Etsy is a truly massive site with (probably) millions of vendors all offering different products.
The question is, how does one raise their Etsy profile to attract sales?
This turns out to be a marketing problem. Unfortunately, many Etsy designers are good at designing products but less experienced in developing marketing programs.
That’s where this book comes in: it provides a quick overview of techniques for boosting your Etsy business.
The book begins with the basics: how to set up an Etsy shop, for those that haven’t done so already. It also reviews a number of Etsy policies that can affect how one performs marketing for a shop.
Then the book proceeds to examine how social media can be used to develop an online following, and subsequently direct traffic to the Etsy shop.
The book explains how best to use Etsy coupon codes and other similar promotional methods commonly used on Etsy. These alone should help boost activity on any Etsy shop.
Finally, the book explores a case study of a jewelry shop on Etsy, showing how all the pieces come together to make the Etsy shop viable.
If you’re considering using Etsy to sell your 3D printed products, this book just might be for you.
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Via Amazon
