The most recent issue of Freedom of Creation’s newsletter describes a project they undertook for ASICS, in which custom packages were designed and made containing half of a secret object. The idea was to promote the notion of bringing two sides together, an admirable philosophy for any environment. From FOC:
Asics launched their Left & Right Campaign by sending a “smashing” package to 10 globally chosen blogs. Both halves of other objects must be found and matched up globally. A physical representation of their “What’s a left without a right?” theme.
Each package was completelyuni- que, which makes it so hard for to destroy the package and get the items out from inside. ‘Left and Right’ is a celebration of the phi- losophy at the heart of the ASICS brand – a sound mind in a sound body. Mr. Onitsuka, the late ASICS founder, believed that when mind and body come together they create a more balanced whole.
Janne Kyttanen designed these 10 different packages and the objects inside them which are 80’s classics.
You can see more images in the newsletter.
