3D Printer Assisted Super Bowl Ads

We know that 3D printing was used extensively or partially in the production of several recent movies, including Iron Man and Coraline. But did you know that 3D printing was employed to assist the development of some of this year's Super Bowl advertisements? 

 

Objet reports that 3D printing was used in two Bridgestone ads and a Kia ad. The uses were not always onscreen, however. 3D printing was used to assist in the development by producing models of animations or visualizing the overall flow of the storyline. 

 

One such development aid, a baby-blue robot (image above), actually did appear in the ad for a few seconds, even though that wasn't its primary purpose. 

 

Via Objet and YouTube